At Hosting-Group we spend a lot of time trying to figure out how we can access more customers. In that way we are like any company in the market place. Of course, we are an internet and technology driven business, so our first instinct is to focus on building tools that can help us do this. This is what we have done with exPub.Net our website management tool. We use it to build our own websites and to provide solutions for our clients. Ok, enough of the sales pitch. Most companies these days realise that they need a website.
Sure, but then what? Well, many of you savvy business people out there are also keenly aware of the benefits of getting a good ranking in Google. It is a great way to drive traffic to your site but it’s not the only way.
Social networking sites such as Facebook and Twitter are a great way to engage with new customers. Many people use them to search for products and services these days. Having good quality relevant content on these services can also feed traffic to your website as well as helping to improve your ranking on Google.
Giving your customers a heads up about new products or a monthly special is a great way to raise your company profile as well as build word of mouth buzz.. The trick of course is to figure out what your customers are interested in and tell them all about it early and often.
This topic leads into a field that the web marketing gurus are calling Internet Presence Management (IPM) but that’s just a fancy way to say watching out for new places to promote your business online and making sure that your promoting your company.
Nobody knows your customers better then you. Start telling them what they want to hear in as many places as you can!
By Szab Virag
Tech Director at Hosting-Group